Wagamama being a franchise has clearly defined brand guidelines and provides branded content for the restaurants. However, to complement and communicate a warmer more personal message we carry out photoshoots and promotional videos to use as part of the marketing strategy and connect with the local audience. Social Media posting and advertising is a key element in the marketing strategy , through monthly planning and monitoring we portray not just what defines Wagamama as the franchise, but also the personality and the warmth of the local Wagamama Gibraltar Restaurant. ‍ For specific goals and offers, we also make use of Email Marketing and other digital marketing tools such as Google Display and YouTube ads.