We were tasked with re-branding Senti, Gibraltar’s first qualified music therapy provider. Senti (Italian for ‘feel’ or ‘hear’) takes a holistic approach to therapy, focusing on music by engaging multiple senses. With a big emphasis on the person (beneficiary) being at the centre of the company’s approach. Senti aims to provide therapy for both children and adults with special/additional needs, as well as for those seeking therapy at end of life. The logotype centres around flowing, interconnected characters. These reference the intimate relationship and interconnectivity between Senti and the subject, the ‘you and me’ and is a modification of Orbikular by CoType Foundry.