Client: DAM - Digital Asset Management
Focus: Conceptualisation, Graphic Design, Branding, Animation, Photography, Videography, Art Direction, Web Design
Introduction
We were recently tasked with rebranding Gibraltar based crypto payments company Digital Asset Management. We drew inspiration from their approach to the world of cryptocurrency; being bold yet approachable, young & hungry to innovate.
With a minimalist focus in conjunction with a punchy colour palette; Digital Asset Management Ltd new visual identity has been rolled out across all platforms.
Comprising of both a vertical (primary) & horizontal (secondary) variation, we are extremely proud to be presenting this rebrand.
Logo Breakdown
The new DAM logo has been constructed within a symmetrical grid system that follows the x & y-axis; allowing us with plenty of scope to deconstruct elements in the creation of patterns & visuals.
Steps 1 through 6 below break down the construction process. We have produced both a vertical & a horizontal version of the logo for maximum flexibility across all applications.
Identity & Tone Of Voice
Fluidity & creativity are central to the DAM rebrand. As mentioned, our approach was based around a typographic focus in-conjunction with a punchy colour palette. This pairing is integral in creating a cohesive identity complete with a bold & concise tone of voice.
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Photography
We photographed the team to use the imagery across the website & on social media platforms.
Brand Implementation
As much as we all love digital, brands need to be able to live in the physical space too. When it comes to implementation of the branding within the physical space, the DAM identity moves away from the vibrant green that signifies its online presence & pairs the existing navy with white.The focus on a bold typographic approach is central, working alongside the breakdown & use of the logo as a visual element.
Website Design & Build
The new DAM website is an amalgamation of everything that went into the rebrand. Created through the implementation of chosen fonts & colour palettes alongside the integration of photography, graphics & animation. Visit their website here.
