Client: DAM - Digital Asset Management

Focus: Conceptualisation, Graphic Design, Branding, Animation, Photography, Videography, Art Direction, Web Design

Introduction

We were recently tasked with rebranding Gibraltar based crypto payments company Digital Asset Management. We drew inspiration from their approach to the world of cryptocurrency; being bold yet approachable, young & hungry to innovate.

With a minimalist focus in conjunction with a punchy colour palette; Digital Asset Management Ltd new visual identity has been rolled out across all platforms.
Comprising of both a vertical (primary) & horizontal (secondary) variation, we are extremely proud to be presenting this rebrand.

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Logo Breakdown

Identity & Tone Of Voice

Photography

We photographed the team to use the imagery across the website & on social media platforms.

Brand Implementation

As much as we all love digital, brands need to be able to live in the physical space too. When it comes to implementation of the branding within the physical space, the DAM identity moves away from the vibrant green that signifies its online presence & pairs the existing navy with white.The focus on a bold typographic approach is central, working alongside the breakdown & use of the logo as a visual element.

Website Design & Build

The new DAM website is an amalgamation of everything that went into the rebrand. Created through the implementation of chosen fonts & colour palettes alongside the integration of photography, graphics & animation. Visit their website here.