Client: Cerise Nail Studio
Focus: Conceptualisation, Graphic Design, Branding, Photography & Content Creation, Web Design and Marketing
Introduction
We took a step away from the competition in developing the brand identity for Cerise; a boutique Nail Studio in Gibraltar. As an already saturated market, the challenge was to create something that was recognisable, future proof & eye-catching.
Logo Breakdown
The core of the new look revolves around the word-mark, in conjunction with a fluid gradient that ebbs & flows. This creates a playful visual system utilising the brand's colour palette.
Marketing
In pursuit of their short and long term objectives, we designed a tailored marketing strategy to cultivate a relationship with the desired audience and to generate brand awareness and customer loyalty.
To accomplish this we combine the use of social media posts with branded content created by our team and digital marketing tools such as Social Ads and Google Ads including Google Display and Google Search ads.
In addition, Email Marketing plays an important role as a more personalised communication channel with Cerise's customers.
Photography
Brand Implementation
Integral to maintaining a consistent visual identity across both digital & physical applications was being able to carry our gradient for Cerise from the screen into the physical space.
Website Design and Build
Less is more, right? Our identity for Cerise delicately plays with photography & typography against a complementary palette of purple & pink tones. This can be found in use across socials & digital platforms.
